Assignment 10 (:

Questions:
Why does Stein choose to bring in so many references?
Why does Stein choose to write essay at this point in time?

In Sarah Stein’s “The “1984” Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine” essay, she talked about technology and the ‘Big Brother’ figure and it’s control over brainwashed and robotized masses. We live in a society that is slowly being taken over and controlled by technology. She relates how the computer revolution in the Western societies will dictate how our social and economic relationships will play out. She talks about the history of Apple and Steve Job. She brings in many references from The Wizard of Oz to The Terminator.

I think Stein wanted to research and write this essay because during the time she wrote it Apple and technology were starting to slowly take over Western society and the way we think. She wants the readers to think about the commercial and the time we are living in now. The kind of change Sarah Stein is seeking from her readers is exactly what her essay is about: revolution. Sarah Stein goes back and relates this essay to how technology and the love and want for it are slowly taking over our society. “The computer revolution in advanced Western societies insinuates electronic mediation to communications to an unprecedented degree and increasingly dictates how our social and economic relationships will be played out.” (Stein 189).