Assignment 11

Why does this purpose matter at this time and in this place?
I believe that Steins's purpose for writing about the "1984" Macintosh Ad during the time she wrote and published it was to probably show how IBM was like the Big Brother then. IBM was like a monopoly and now it's as if the tables have turned and Apple is in the same position IBM was in in 1984. I think Stein is trying to enlighten her audience that technology is brainwashing society by constantly ''improving" itself. "The right technology- in this case the Macintosh- will provide salvation. The solution to the problems of technology is always a better technology." (Stein 299).

What events at the time of the text's production are likely to shape an audience's expectations about the topic?
Seeing that this text was published around 2002, there were a lot of things going on that could have shaped the audience's expectations about the topic. Apple was starting to gain control of the technology world with the first iPod coming out. Just like in 1984 with the "1984" advertisement, a lot of people felt as if they needed what ever new technology was coming out in order to remain relevant. Therefore, her audience could relate and find themselves in this text.

How does the composition end? How will the end affect how the audience looks back on the rest of the composition?
This composition ends with Stein sort of giving her opinion on technology and what it has/is doing to our society. The ending of this composition will affect the way the audience looks back on the composition because the audience will now see how she relates all her references to her purpose and why.

All of Stein's writerly choices work and flow together. She writes and publishes this essay at a certain period because her audience will feel and relate to it more because it was during Apple's rise to the top. She talks about a purpose that matters around this time and uses pathos to appeal to her audience's emotions. Stein uses a lot of references to prove her point and to back up her purpose. She concludes with giving her opinion and tone so the reader and her audience can get a feel at what she thinks of this topic.